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Google Calendar
Gmail
Outlook
Zillow
realtor.com
DocuSign
Slack
+ More

Follow Up Faster.
Stay Organized.
Close More Deals.

Morality helps agents manage leads, automate follow-ups, match clients with homes, and stay on top of daily tasks without juggling multiple tools.

14-day free trialNo credit card requiredPlans starting at $24/month
Dashboard
+ New Lead🔔
Dashboard Overview
Welcome back! Here's what's happening with your leads today.
Total Leads
128
↑ 12% from last month
Hot Leads
23
Ready for action
New Leads
35
Awaiting first contact
Closed Won
12
Successful deals
Recent LeadsView All →
John SmithNew2m ago
Sarah Johnson15m ago
Michael Davis1h ago
Quick Actions
+ Create New Lead
Search Leads
Import Leads
M
Leads. Pipeline. Closed.
All in one place.
30%+
Productivity Increase
24/7
AI Client Support
10,000+
Properties Analyzed
99.9%
Uptime SLA

Everything You Need to Win

Powerful AI-driven features that put you ahead of the competition

AI Property Matching

Advanced AI learns client preferences and automatically matches them with perfect properties. Explains why each home was selected.

  • Smart preference learning
  • Micro-feature filtering
  • AI-generated explanations

24/7 AI Concierge

Never miss a lead again. AI chatbot handles client questions, schedules tours, and sends property recommendations around the clock.

  • Instant responses 24/7
  • Tour scheduling automation
  • Context-aware conversations

AI Agent Coaching

Get better faster with AI-powered roleplay scenarios, performance feedback, and personalized training paths.

  • AI roleplay practice
  • Real-time feedback
  • Personalized learning paths

Smart CRM Pipeline

Lightweight yet powerful CRM with AI-powered follow-ups, automated task management, and revenue forecasting.

  • Visual pipeline boards
  • AI follow-up suggestions
  • Commission calculator

AI Content Generation

Create compelling property descriptions, social media posts, and marketing materials in seconds with AI.

  • Listing descriptions
  • Social media captions
  • Email campaigns

Market Intelligence

AI-powered market analytics, trend forecasting, and automated CMA generation to price properties perfectly.

  • Market trend analysis
  • Automated CMAs
  • Price predictions

Simple, Transparent Pricing

Start free for 14 days — no credit card required. Upgrade or cancel anytime.

Starter

Everything you need to manage your leads

$24/mo
  • Lead management & pipeline
  • Contact management
  • Kanban board view
  • Basic email & SMS
  • Up to 500 leads
  • Mobile-friendly dashboard
  • Standard support
Most Popular

Pro

The full platform — AI, tours, documents & more

$49/mo
  • Everything in Starter
  • Unlimited leads
  • AI insights & lead scoring
  • AI coaching & suggestions
  • Tour scheduling & calendar sync
  • CMA document generator (PDF)
  • Integrations hub (50+ providers)
  • Advanced analytics
  • Priority support

Team

Built for brokers and growing teams

$500/mo
  • Everything in Pro
  • 10+ agent seats included
  • Broker admin dashboard
  • Team-wide analytics & reporting
  • Agent performance tracking
  • Centralized lead routing
  • Custom branding
  • Dedicated account manager
  • SLA-backed support
Contact Sales
Secure payments via Stripe14-day free trialCancel anytime
50+ Integrations

Works with the tools you already use

Morality connects directly to the platforms in your existing workflow — no double entry, no switching tabs. Sync your leads, calendar, emails, and documents all in one place.

  • Real estate portals — Import leads automatically from Zillow, Realtor.com, and MLS/IDX feeds.
  • Calendar & email — Two-way sync with Google Calendar, Gmail, and Microsoft Outlook.
  • Documents & e-sign — Send contracts via DocuSign and Dotloop without leaving the platform.
  • Automate everything — Connect to 5,000+ apps through Zapier or trigger SMS follow-ups via Twilio.
Zillow
Realtor.com
MLS / IDX
Google Cal
Gmail
Outlook
DocuSign
Dotloop
Stripe
Twilio
Zapier
+
+ 40 more

Ready to Grow Your Real Estate Business?

Join the future of real estate. Start your free 14-day trial today.

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Morality

AI-powered real estate CRM built for the future.

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